How to write a strong job description

The information entered into the Description section, is key in determining who the Vacancy is attracting.

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In order to make sure you will be attracting the best candidates, make sure you:

  • Include a list of hard and soft skills. The more details you can add, the more precise the suggested skills configuration will be. However, please keep in mind that including too many qualifications and skills could dissuade potential candidates.
  • Outline the core responsibilities of the position. Make sure your list of responsibilities is detailed but concise. Also emphasize the duties that may be unique to your organization. For example, if you are hiring for an “Event Management” role and the position requires social media expertise to promote events, include this detail to ensure candidates understand the requirements and can determine if they’re qualified.
  • Highlight the day-to-day activities of the position. This will help candidates understand the work environment and the activities they will be exposed to on a daily basis. This level of detail will help the candidate determine if the role and company are a right fit, helping you attract the best candidates for your position.
  • Specify how the position fits into the organization. Indicate who the job reports to and how the person will function within your organization, helping candidates see the bigger picture and understand how the role impacts the business.
Here is a sample job description that is easy on the eye, lets potential Candidates scan through the text quickly and understand the requirements correctly.

  1. First give a quick summary of the role. Mention the Job Title, Employment Type, Rate Information, Location. This will help the Candidate understand if this is an opportunity to spend time on going into details on. Mentioning the Job title in the first line of the job Description can also boost the searchability on some job boards (i.e. CWJobs)
  2. Then describe it in one paragraph the purpose of the role. 
  3. Next the Key Accountabilities of this job
  4. Then the Person Specifications / Required Experience etc. Use bullet points if possible, as it makes the text more readable
  5. Finally, any information on the recruitment or interview process
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